180 DC x GDG Case Competition
Improving member engagement through identity, progression, and tiered benefits.
Our strategy focuses on retention, rebranding, and engagement for a stronger CIC community.
Redesigned membership progression to retain members through identity, points, and engagement-based tiers.
Transitioning CIC to a people-centric brand to attract diverse members and emphasize community impact.
Improved events, accessibility, and programs designed to increase participation, networking, and long-term retention.
Members progress through tiers based on engagement and contribution. Points-based advancement ensures recognition for active participation.
New small businesses and first-time members
Tier starts at 0 points
Large businesses, mid-size municipalities. Takes ~5 months to reach
Tier requires 100 points
Top tier members after sustained engagement (~2 years)
Tier requires 300 points